A national campaign aimed at raising awareness of the concept of local content and its elementscomponents., which includes the workforce, products, services, assets and local technologies. This campaign contributes to achieving one of the strategic functions of the authority, which is based on enabling excellence and raising awareness.
What is “Mina w Fina” Campaign?
Based on the concept of local content that focuses on the development of the national economy and directing the expenditure of economic segments within the Kingdom, the slogan of the communicative umbrella came “from us and in us”, to which reflects the message that the the good and development of this our country comes from investing in our its resources, technologies and our people., which is beneficial to our national economy.
